Charles Bernard, founder and president of Criteria for Success, Inc., helps CEO's bridge the gap between their vision for their company and their bottom line. He helps organizations create winning sales game plans, and his strength is in getting executives to execute new initiatives. He works with companies of all sizes. Charles has brought his innovative approach to clients in many industries including technology, insurance, textiles, manufacturing, accounting, PR, retail distribution, agriculture and health care.

Charles brings CFS clients over 20 years experience in direct sales, sales management, recruiting and training to his growing consulting practice. As a sales consultant for General Electric, he was the top revenue producer nationally. He brought in the firm's largest multiyear, multimillion dollar regional account, Mobil Oil. He then founded the DB2 consulting firm, Atlantis Vision Ltd. He was also a Partner and Executive Director of Sales for one of New York's first Systems Integrators, NETLAN, Inc.

Charles started Criteria for Success in 2001 with the goal of identifying the systems and behaviors that would enable all the sales people to be as effective as the top producer.

Charles is a well-known speaker at events catering to CEO's and senior executives around the country. His programs include Creating and Organizing Corporate Sales Cultures, The Well Organized Sales Campaign, Professional Operating States of a Business, Time Management for Overwhelmed Executives, and Developing a Corporate Sales Playbook.

Charles was born in Madrid, Spain and educated in Surrey, England. He now resides in Manhattan.