Ever hear of the 80/20 rule?  Yes, 80% of your revenue typically comes from 20% of your buyers!  

Great!  Therefore, you might agree that the top 20% are the most important and belong in a category unto them.

What about the other 80%?  How about if you develop a model that separates these people into specific categories?   In fact, by separating them out you can begin to identify who you are actually doing business with, their value to your organization, and vice versa.

What actions need to be taken to  a) service them at each level, and b) to evolve them to a higher level in this model?

We use this section of the Sales Playbook to develop your CFS 15 minute sales & marketing plan.