Are You Reinventing the Wheel?

by Elizabeth Frederick

We spend a lot of time at CFS inventing things.  We come up with new offerings, revised messaging, new meeting agendas, and updated presentations.  I can’t tell you how many times I’ve come into the office on Monday morning to hear that Charles or Wyeth has developed a completely new sales or delivery tool over the weekend.

This constant creativity is one of the best parts of running a small business!  You’re flexible and able to integrate new ideas without too much infrastructure to change.  The entrepreneurial spark hasn’t been extinguished, and the next big thing is just one light bulb moment away.

There is a downside, though, to all this invention (and reinvention).  Sometimes we forget the amazing things we developed last week, last month, or last year.

Are you reinventing the wheel with your sales process?  Take a look at all the sales tools you’ve invested time and money into developing – are you actually using them, or are you constantly looking for something new and exciting?

If your process is broken, you need to fix it.  If the tools don’t work, you need to improve or replace them.  But if the tools work, sometimes you just need to settle down and use them.

Have you ever found yourself unnecessarily reinventing the wheel?  I’d love to hear your stories in the comments!